TREE
TREE Marketing is the media buying agency Egyptian brands hire when they are done guessing. Our senior media buyers plan, launch, and optimise paid campaigns across Meta (Facebook and Instagram), Google (Search, YouTube, Display, Performance Max), TikTok, Snapchat, and LinkedIn — with transparent reporting in plain language and Egyptian pounds.
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Most Egyptian ad accounts we inherit have the same disease: money going out, no reliable data coming back. Before we spend a pound, we fix measurement — Meta Pixel and Conversions API, GA4 events, UTM discipline, and CRM or WhatsApp lead tracking where possible — so every result is attributable from day one. Your ad accounts stay in your ownership, always.
We structure campaigns the way Egyptians actually buy: awareness creative that earns attention, consideration content that builds trust, conversion campaigns built for leads, WhatsApp conversations, or purchases, and retargeting that closes the people who hesitated. Every campaign has a defined KPI, a defined audience, and a defined budget logic before launch.
In the Egyptian market, creative is the single biggest lever on cost per result. We run structured testing — hooks, formats, offers, dialect versus MSA, video versus static — and reallocate budget weekly toward winners. Because TREE's creative studio sits in-house, losing ads are replaced with fresh variations in days, not after a month of meetings.
Website visitors, video viewers, engaged social audiences, past customers, and abandoned carts — segmented and served sequenced messages that move them to a decision. For most Egyptian brands, retargeting is the highest-ROAS layer of the account, and the most commonly neglected.
Budgets are reallocated weekly based on cost per result. Every month you receive a report a CFO could defend: spend, leads or sales, cost per result, ROAS, what we tested, what we learned, and what we recommend next. If a number is going the wrong way, we tell you first — with the fix already attached.
Media buying is the paid delivery of your message: audiences, platforms, bids, budgets, and optimisation.
Advertising is the creation of that message: the campaign concept, photography, film, and copy.
If your creative is strong but nobody sees it, you need media buying. If your ads are running but nothing converts, the problem is usually the creative.
TREE delivers both under one roof, and we will tell you honestly which side is holding your results back.
Your budget is managed by senior buyers with years of Egyptian-market campaigns behind them — not by a junior learning on your money. The person who audits your account is the person who runs it.
Ad fatigue kills accounts. Because TREE's studio is in-house, we refresh hooks, formats, and offers continuously — the single biggest advantage over a media-only freelancer or agency.
Arabic and English ad sets are built natively, with dialect, phrasing, and keyword variants matched to how Egyptians actually search and scroll — not translated as an afterthought.
You will never receive a TREE report celebrating reach on a campaign that generated no leads. Spend, cost per result, ROAS, and next actions — every month, in plain language.
Campaigns run inside ad accounts owned by you, media budgets are paid by you directly to the platforms, and our management fee is fixed and transparent. If we ever part ways, everything stays with you — history, audiences, and learnings included.
Advantage+ shopping, catalogue sales, Performance Max, TikTok content, and retention remarketing — managed against blended ROAS targets, with creative volume that keeps up with the algorithm's appetite.
Lead generation and click-to-WhatsApp campaigns that respect platform medical policies and Egyptian advertising norms — built for dermatology, dental, fertility, aesthetics, and multi-branch clinic groups.
High-value funnels for developers and brokers: awareness video, lead forms, WhatsApp handovers, and geo-targeting across Cairo, New Cairo, 6th of October, the New Administrative Capital, and the North Coast — measured on qualified leads, not form-fills from the wrong governorate.
Hyperlocal geo-targeted campaigns for footfall and delivery orders, dayparted around real ordering behaviour, with creative that makes the food the hero.
Google Search on high-intent bilingual keywords, LinkedIn campaigns targeting Egyptian decision-makers, and lead-nurture retargeting for longer sales cycles.
Full audit of existing accounts, pixel and conversion tracking repair, competitor ad research, and a written media plan with budgets, platforms, and KPIs.
Full-funnel campaign structures built bilingually, creative produced or adapted in-house, and launch with controlled budgets.
Structured A/B tests across audiences, creatives, and placements. First reallocation of budget toward proven winners.
Weekly optimisation, monthly reporting, quarterly strategy reviews. Winning campaigns get more budget; losing ones get fixed or killed fast. Compounding efficiency — not set-and-forget — is how Egyptian ad accounts actually improve.
Two separate numbers, and any honest agency will separate them. First, your media budget: paid directly by you to Meta, Google, or TikTok — effective starting points in Egypt range from modest five-figure EGP monthly budgets for local lead generation to six figures and beyond for e-commerce and real estate scale. Second, the management fee: TREE charges a fixed monthly fee based on scope, platforms, and creative volume — quoted itemised in EGP before you sign, with no hidden margins on your ad spend. You will always know exactly what went to the platform and what went to management.
Paid media produces data within days and directional results within the first two to three weeks. Reliable, optimised cost-per-result typically takes four to eight weeks as testing cycles complete and the algorithms exit learning. Anyone promising instant ROAS on a cold Egyptian account is selling you a story; we would rather show you the compounding curve of a properly managed one.
If your ads are running but results are a mystery — or you are about to spend on paid media for the first time and want it done properly — request a free ad account audit. Send us a WhatsApp on +20 120 660 7770 and we will tell you exactly what is working, what is leaking, and what we would do with your budget.
Costs depend on your industry, audience, and objective. As a working range, Egyptian businesses typically see cost per lead from tens of EGP in low-competition local niches to hundreds of EGP in competitive sectors like real estate and medical. TREE fixes measurement first, then reports your true cost per result weekly — so you always know what a lead actually costs you.